Friday, May 22, 2020

Advance Practice Nursing - 1472 Words

Introduction â€Å"Advance Practice Nurse (APN) is an umbrella term given to a Registered Nurse who has acquired the expert knowledge base, complex decision-making skills and clinical competencies for extended practice†. This definition of APN was adapted from International council of Nurses’ in 2005 by Singapore nursing Board (Kannusamy, 2007). The American Association of colleges of Nursing defines advance practice nursing as licensed registered nurses prepared at the graduate level in nursing as a nurse practitioner, clinical nurse specialist, certified nurse midwife or certified registered nurse anaesthetist to provide direct patient care. (Ruel Motyka, 2009). As u can see, there are actually many different definitions for Advance†¦show more content†¦Content APN in Singapore has 3 different roles, firstly Clinical roles, where they have to assess, diagnose, prescribe diagnostic test and treatment plan within establish guidelines, to do follow up care and educations to the patients, followed by Professional roles, where they have to educate other health care worker by teaching and mentoring them, as well as, need to do research and also need to implement Evidence Based Practices, lastly Administrative Roles, which is to develop nursing specific policies and procedures and clinical leadership (MeiLing, 2009). Role of an APN in overseas consists of evaluating, diagnosing, and taking care of normal health problems patients, APN must also be able to perform and initiate diagnostic actions, prescribe medication (limited at the movement of most country) and treatments, as well as lead and coordinate health promotion, additionally, APN must be able to refer a patient to other care institutions and also must be able to register and admit patients from other care institutions, moreover, and APN should lead, evaluate, develop, and improve nursing activities as well as engage in research (Nieminen et al., 2011). The role of an APN are rather similar in both Singapore and Overseas, they must be able to assess patient, order diagnostic tests related to history of the patient, daily follow up on patient, educateShow MoreRelatedConceptual Frameworks for Advance Practice Nursing753 Words   |  4 Pagesadvanced practice nursing play an integral role in the guiding of practice, formulating educational curricula, and the overall development of the specialty. The continued evolution of advanced practice nursing has seemingly sparked numerous conceptual models influencing practice. Many models share common similarities, while each maintains their own unique characteristics specific to their developers and contributors. Ann Hamric developed Hamric’s Integrative Model of Advanced Practice Nursing in 1996Read MoreReadiness for Advance Practice Nursing Essay1229 Words   |  5 Pagescompelling journey in nursing. Although I have been a registered nurse for three years, my passion for nursing started a decade ago. As a teenager, I was always fascinated by the nurses who took care of me at the hospital. I admired how they made a difference in people’s lives. Subsequently, I started volunteering to a nearby hospital to get acquainted with the reality of caring for others. Shortly, my grandfather had a Cerebrovascular accident and became debilitated. My passion for nursing became drivenRead MoreIntegration Of Advance Practice Nursing Case Study1628 Words   |  7 PagesIntegration of Advance Practice Nurses has been an ongoing process for the last four decades (Wilson, 2016; DiCenso Bryant-Lukosius, 2010). There are several types of APNs including Primary Health NPs, Pediatric NPs and Adu lt NPs (Wilson, 2016; DiCenso Bryant-Lukosius, 2010). The following assignment intends to explore a particular advance practice nurse (ANP) role in the current Canadian health care system. Melissa Harriott, BScN, RN, MN, NP has been interviewed to describe her advance practice role,Read MoreNursing Theories Are Critical For Education1130 Words   |  5 PagesNursing theories are critical for education and practice. The theories suppose to provide a foundation for general knowledge and assist in practice. Thus, healthcare professionals, managers, and patients recognize the unique healthcare service. However, nursing theories have been mystifying and confusing to use for nursing practice. Colley, S. (2003) argued that nursing theories bewildered nurses. Nurses were difficult to understand, and difficult to apply in practice (Colley S., 2003). Even thoughRead MoreImportance Of Theory : Smith Parker1544 Words   |  7 Pagespurpose of guiding practice to improve patient outcomes whi le attempting to describe processes, occurrences, and events as it relates to nursing practice (Nursing theories: an overview, 2012). Current Nursing states â€Å"a theory makes it possible to organize the relationship among the concepts to describe, explain, predict, and control practice† (Nursing theories: an overview, 2012). Nursing research generates nursing theory via two methods; deductive and/or inductive reasoning (Nursing theories: an overviewRead MoreNursing Knowledge Based On The Level Of Abstraction Essay1254 Words   |  6 PagesNursing knowledge is the result of incorporating what is known and understood through learning, research, experience, and theory. Knowledge depends on research and theory to provide a collective, structured, and current information. This information can be used to explore phenomena, answer questions, generate new theory, and solve problems. DNPs need to be familiar with the components and levels of abstraction in nursing knowledge. The way to comprehend this information is by using the structuralRead MoreEvidence Based Practice Changes By Jean Martin Charcot And Floren ce Nightingales Era1077 Words   |  5 Pages Evidence-based Practice Changes â€Å"To take away from neurology all the discoveries made by Charcot would be to render it unrecognizable† (Jay, 2000, p. 10). However, nurses of today recognize that had Lidwina of Schiedam lived during Jean Martin Charcot’s (1825-1893) and Florence Nightingale’s era (1859-1969), Lidwina’s nursing care would have been person-centered and focused on the environment and her physical factors (Alligood, 2014; Murray McDonald, 2005). Health care professionals of todayRead MoreComparison and Analysis Across Theories1142 Words   |  5 PagesThe purpose of the nursing theories is to provide an interrelating framework focusing on the nursing practice. The defined nursing theories promote better patient care, improve the status of nursing profession, and improve the communication between the nurses, and provide guidance to the researches and education (Keefe, 2011). Not all nursing theories have the same meanings; however, they play the important role of exp laining the key concepts and principles of nursing practice in understanding wayRead MoreThe Impact Of Evidence Based Nursing Practice On Patient Care951 Words   |  4 PagesCriteria and process used for evidence-based nursing practice, and the impact of evidence-based nursing practice on patient care. The act of nursing practice requires the application of competent evidenced based practice (EBP) nursing care, supported by current research and theory development. Through the critical analysis and evaluation of studies, nurse leaders evaluate the components of research for its effective use in the daily practice of nursing. Moreover, this allows nurses to remain currentRead MoreEvidence Based Practice Of Health And Implements High Quality Care Essay1321 Words   |  6 PagesEvidence-based practice benefits all participants of health and implements high quality care. Patients should find comfort in knowing the care they are receiving is the best available. Health facilities provide cost-appropriate care, using resources for effective interventions. Nurses implement practices in-line with the best evidence available. This quality of care involves critically evaluating whether practices are appropriate and applicable to care, and consistently seeking to improve and build

Friday, May 8, 2020

A Time For Choosing By Ronald Regan - 1447 Words

In Ronald Regan’s speech, â€Å"A Time for Choosing† he starts by saying that for most of his life he was a Democrat and that â€Å"I have recently seen fit to follow another course. He then goes on to talk about the economy saying that the tax burden is one that no nation in history has ever survived. He then goes on to illustrate with facts saying that â€Å"Every 37 cents out of every dollar earned in this country is the tax collectors share, and yet our government continues to spend 17 million dollars a day more that the government takes in.† He also says that that out of the last 34 plus year 28 of those have not seen a balanced budget. Additionally the treasury only has 15 million dollars in gold and that 27.3 billion dollars of that is claimed by foreign governments. He then switches gears talking now about preserving peace and asking how can we preserve peace when the country is engaged in war in South Vietnam. He asks the if they (The Democrats) â€Å" Mean peace, or do they mean we just want to be left in peace.† Saying that anywhere there are Americans fighting and dying there can be no real peace. He makes this point to say that peace is not just given it has to be earned and that there are always people out there that desire nothing more than to see our country and the rest of the free world in flames or under their heel. Regan then changes gears again and talk about how the American system of government is the most original plan in the history of the world. HeShow MoreRelatedEssay on An Analysis of â€Å"A Time For Choosing†2096 Words   |  9 Pagesï » ¿Darian Ms. White English 101.42 2 October 2013 An Analysis of â€Å"A Time For Choosing† Millions of viewers tuned into the National Broadcasting Company television network for a special broadcast on the 27th of October. Viewers were anticipating Ronald Reagan’s â€Å"A Time for Choosing† speech. Reagan was acknowledged for his acting in motion pictures and television episodes since 1937, and was now being seen in an unfamiliar role. Reagan emerged in support of the Republican nominee Barry GoldwaterRead MoreRonald Reagan’s A Time For Choosing Speech Essay1784 Words   |  8 PagesOctober. Viewers were anticipating Ronald Reagan’s â€Å"A Time for Choosing† speech. Reagan was acknowledged for his acting in motion pictures and television episodes since 1937, and was now being seen in an unfamiliar role. Reagan emerged in support of the Republican nominee Barry Goldwater. Barry Morris Goldwater was a businessman and five-term United States Senator from Arizona and the Republican Partys nominee for president in the 1964 election. â€Å" A Time for Choosing† was effective, because he gaveRead MoreIM Writing My Report On A Nation Forged By War Over The1662 Words   |  7 PagesI m writing my report on a nation forged by war over the many years this nations independence has been led by many political leaders such as George Washington, Abraham Lincoln, Theodore Roosevelt, Benjamin Franklin, Ronald Regan, George .W. Bush and many more the United States owes its very existence to many wars that’s taken place such as the war of independence which Franklin Roosevelt truly believed in as of 1776. But that wasn’t the only war that the U.S defined as its only independence warRead MoreCigarette Advertisment Essay1549 Words   |  7 PagesCigarette companies persuaded their audience through beauty themes, by implying they would look great as a result of weight-loss by choosing to smoke cigarettes instead of eating and by using toddlers in adverts to attract attention in the female region through motherh ood. An example of this is Appendix 2, from a collection of cigarette advertisements from the time (1951), shows a baby saying, ‘’Before you scold me, Mom†¦ maybe you’d better light up a Marlboro,‘’ this makes women, particularly mothersRead MoreHow Is The Handmaids Tale As A Dystopian Society1419 Words   |  6 Pagesover one s body, with or without influence from loved ones, or figures of authority, who use worker s bodies as if they were clay, in order to manipulate them for their own personal again; and finally, the ability to have the right for privacy and time alone. In order to grow as a person, as well as the ability to be multi-faceted; these basic necessities, ought to be granted for every human being. Year, after year, through the hands of authority, these features are ridden away; for children, womenRead MoreCrisis, Emergency Response and Plan1663 Words   |  7 PagesEach procedure is designed with direct bullet statements that a re easy to understand and follow. This is essential during an emergency situation when it is necessary to react quickly in order to maintain calm and order. A disaster can happen at any time, and the region will determine the type of disaster encountered. Schools are required to develop a disaster plan to anticipate any kind of threat. â€Å"When developing an effective disaster response program schools benefit from specialized guidance fromRead MoreSandra Day O Connor1912 Words   |  8 Pagesgraduated from Stanford University in 1950 with a bachelor’s degree in economics, O’Connor attended the university’s law school and received her degree in 1952, graduating third in her class. As opportunities for women lawyers were limited at the time she had to work without pay at a county attorney in California San Mateo region. From 1954-57, O Connor moved overseas and served as a civilian lawyer for the Quartermaster Masker Center in Frankfurt, Germany. She returned home in 1958 and settledRead MoreCan Human Error Be Prevented By Technology?2369 Words   |  10 Pagesuse of creating such a vessel as a quick payoff fo r commercial gain. But NASA’s employee morale was low. There was great political pressure to make a reliable vessel with a fast turnaround time which put great pressures on the NASA management team. At the same time, the President of the United States, Ronald Regan, He was pushing to declare the shuttle â€Å"operational† before the â€Å"developmental stage† was complete. The environment inside NASA was filled with conflict, stress, and short-cuts. The SpaceRead MoreThe United States President Should Not Be Limited2003 Words   |  9 Pagesat the end of every term through the process of elections. Therefore, if the people have the power to choose who they want as their president and they choose the same individual more than two times in each presidential election. The individual should be allowed to serve as president regardless of how many times they had previously served. In 1947 Senator Claude argued â€Å"I think our people are to be safely trusted with their own destiny.† This is exactly what democracy gives the people of United StatesRead MoreHow Does Margaret Atwood Establish and Develop a Dystopian Narrative in Her Novel ‚Äà ²the Handmaid‚Äà ´s Tale‚Äà ´?2152 Words   |  9 Pagesfuture, but in today’s society religion is an element of life that many people hold close allowing Atwood to engage the reader in the idea that this nightmarish world could become a reality. The Handmaid s Tale was written during the presidency of Ronald Regan, from 1981 to 1989 – during which political and religious conservatism was on the rise. The novel takes some of the positions advocated by religious conservative and exaggerates them. For example, it is no secret that many conservatives, both then

Wednesday, May 6, 2020

Iran Nuclear Program Free Essays

I) Introduction Iran started their nuclear program since 1979 and claimed that the purpose is â€Å"for peaceful† but the West believes that Iran is developing weapons. The UN’s International Atomic Energy Agency published a report which complained that it had been unable to â€Å"provide credible assurance about the absence of undeclared material and activities in Iran† and that it continued to have â€Å"serious concerns regarding military dimensions to Iran’s nuclear program†. II) Content 1) The military force Iran wants to build deliverable nuclear weapons quickly and it may well want, at some points, to develop the bombs themselves. We will write a custom essay sample on Iran Nuclear Program or any similar topic only for you Order Now This is deeply worrying to Israel ( tai vi sao). _ It also alarms nearby states, which fear Iranian power and could lead some of them – Saudi Arabia, Egypt, perhaps Turkey – to seek nuclear weapons of their own. Many fear that this would make the region which is not stable much more terrible. _ The possibility of an Iranian bomb comes closer with every revolutions of the centrifuges in its underground enrichment plants. Israel’s director of military intelligence, General Kochavi, says that Iran has obtained 4 tones of uranium enriched to 3. 5% and another 100kg enriched to 20%. It could possibly enrich from 20% to 90% and thus, the uranium would be enough for up to four nuclear weapons. General Kochavi says that it would only take the Iranians a year to make a crude device and another one or two years to put together a nuclear warhead that would fit on a ballistic missile. _ For Israel, there is no more opportunity to effectively deal with the Iranian. Although Iran has shown some intent to return to the bargaining table with the West, little progress made in the past and Iran continues expand its uranium-enrichment capabilities with the ongoing installation of centrifuges at Natanz and Fordow, which is known as its two enrichment plant. _ Although Israel likes the use of sanctions to make Iran stop its nuclear activities, there appears to be an implicit assumption within Irael that the military force would be required to prevent Iran from developing nuclear weapons. Even the attack would be costly; Israel considers it to be a â€Å"price worth paying to remove what it considers to be an existential threat to the country†. ( Nuclear Fallout) 2) The Sanction It is true to say that If Iran were to gain a weapon only for its own protection, others in the region might then feel they need weapons too. â€Å"Saudi Arabia has said it will arm- and Pakistan is thought ready to supply a bomb in exchange for earlier Saudi backing of its own program. Turkey and Egypt, the regional powers, might conclude they have to join the nuclear club. † A Middle East with five nuclear powers riven by rivalry and sectarian feuds, each would have its fingers permanently twitching over the button, in the belief that the one that pressed first would be left standing†. There’s no wonder that some people want a pre-emptive strike. However, military action is not the best solution for stopping the nuclear program in Iran. There are 3 reason why milit ary force is not an option: First, even Israel was successful in solo missions against the weapons program of Iraq, in 1981, and Syria, in 2007; striking Iran would be much harder. Iran’s sites are spread out and some of them demand repeated hits. Iran has a number of nuclear and related missile facilities – some with hardened features- that are widely dispersed across the country, with the most well protected facilities in Iran. If an attack were designed to damage Iran’s ability to construct a nuclear weapon, it would be necessary to destroy four main targets : the uranium-enrichment halls at Natanz and Fordow; the Arak reactor and Iran’s existing stockpile of enriched uranium. All of them located in hardened area which make them difficult to be destroyed in an air launched attack. The Natanz underground plant is constructed of two-meter thick concrete walls and buried beneath estimated 10 meters soils, making it challenging target. The Fordow uranium-enrichment facility located in Tehran would be even be more difficult site for Israel to destroy since it is deeply buried in rugged mountain terrain. A successful air-launched attack on this facility would need to penetrate through a considerable volume of the mountain to collapse the facility’s interior space, which Israel munitions would struggle to achieve, and although any centrifuges operating during an attack would probably be destroyed from the ground shock, they ould be replaced relatively quickly if the facility survived and the required equipment were available. The biggest question is whether an Israel strike would have any impact on the centrifuge chamber at Fordow, said to be buried 80 meters deep. The answer is: Yes, there could be a 35% ~ 90% chance of the Israel weapons arriving at just the right place and at least one bomb would penetrate the facility if the Israel military use the F-15Is aimed the GBU-28 and GBU-27 and repeat hit several times. But even if things went off, Iran would retain the capacity to repair and reconstitute its program. Even a successful Israel strike might thus delay Iran’s progress by only three or four years. An American attack might gain five years or even ten; it could drop more bombs on more of the sites, and much bigger bombs – its B-2s carry GBU-57, weighing almost 14 tones. An American attack thus remains a possibility, and will continue to be one up to the day Iran fields weapons. But America is unlikely to rush into a strike following an Israel mission. American has its own reason not to attack Iran now. Iran is a vast populous and sophisticated country, thus, it may have secret sites to escape. Even if all its sites are hit, Iran’s nuclear know-how cannot be bombed out of existence. Nor can its network of suppliers at home and abroad. Perhaps America could bomb Iran every few years. But how would it know when and where to strike? The fail of American strike in Iraq and Afghanistan has demonstrated that a war could raise the threat of retaliation. The idea that a bomb is the only defense against an American enemy might become stronger than ever. There’s no doubt that America prefer to wait and that is one reason why it is seeking to hold Israel back. Second, the West is implementing the sanction which is designed to get Iran stop enrichment and the nations concerned about centered on sanctions as their favored policy tool. It is true that sanctions have not achieved their strategic goal of changing Iran’s nuclear policy. Nor have they met tactical success in bringing Iran return to the negotiations nuclear program. But sanctions are helping to limit Iran’s ability to quickly assemble a nuclear weapon. Sanctions have helped to restrict Iran’s ability to employ its advanced centrifuges in larger numbers. The UN Panel of Experts Established Pursuant to Resolution 1929 concluded in May 2011 report that Iran has difficulty producing some of the critical â€Å"choke points† items that are necessary to sustain and advance its centrifuge enrichment program. † The Panel of Experts’ also concluded that sanctions are blocking the trade of items related to nuclear and missile activity and thus slowing development of the programs. Iran’s missile program is dependent on foreign supply of items such as aluminum powder for production of fuel. Previously, Iran has been purchased the powder item from China but in recent months, Chinese have tightened controls on such exports. As a result, the sanction made Iran to change suppliers, which in turn is considered as difficulties to missile engineers. Additionally, the sanctions are restricting Iran’s ability to use the international financial system in support of illicit trade. â€Å"Following the EU decision, there is only one Europe-based financial institution – the Paris branch of Bank Tejarat – is available for use of Iran today. More importantly, Iran is unable to conduct business in either dollars or Euros. It therefore cannot repatriate payment except through barter. â€Å"As of August in 2011, Iran had over $20 billion locked up in escrow accounts in China, $3. 4 billion in India and almost $4 billion in South Korea. â€Å" Even though it is not a purpose of the sanctions to restrict Iranian trade overall, they are contributing to unemployment an d inflation which are reported to be 15% in Iran. There also are reports of food shortages, hoarding and a drying up of investments. Foreign reserves are running low and the economy is becoming distorted as legitimate trade shifts to the informal sector. Iran is facing a higher cost of doing business. However, America still wants to put stricter sanction which target Iran’s central bank by penalizing any foreign financial institutions doing business with it. As a result, the European Union has imposed an embargo on Iranian oil. Iran’s economy is mostly reliant on oil and gas exports, which account for 50% ~ 70% of the government’s revenues. Thus, it is estimated that Iran’s oil exports may fall about 60% of their former level. Finally, Conclusion How to cite Iran Nuclear Program, Essay examples

Tuesday, April 28, 2020

Minimum Wages Act India free essay sample

Background A tripartite Committee Viz. , The Committee on Fair Wage was set up in 1948 to provide guidelines for wage structures in the country. The report of this Committee was a major landmark in the history of formulation of wage policy in India. Its recommendations set out the key concepts of the living wage, minimum wages† and fair wage besides setting out guidelines for wage fixation. Article 39 states that the State shall, in particular, direct its policy towards securing (a) that the citizen, men and women equally shall have the right to an adequate livelihood and (b) that there is equal pay for equal work for both men and women. Article 43 states that the State shall endeavour, by suitable legislation or economic organization or in any other way, to give all workers, agricultural, industrial or otherwise, work, a living wage, conditions of work ensuring a decent standard of life and full enjoyment of leisure, and social and cultural opportunities. We will write a custom essay sample on Minimum Wages Act India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Enactment of the Minimum Wages ActHistorical Backdrop The initiative started with the resolution placed by one Shri. K. G. R. Choudhary in 1920 for setting up Boards for determination of minimum wages in each industry. The International Labour Conference adopted in 1928 Convention No. 26 and Recommendation No. 30 relating to wage fixing machinery in trades or parts of trades. On the recommendation of the Standing Labour Committee and Indian Labour Conference, a Labour Investigation Committee was appointed in 1943 to investigate into the question of wages and other matters like housing, social conditions and employment.A draft bill was considered by the Indian Labour Conference in 1945. The 8th meeting of the Standing Labour Committee recommended in 1946 to enact a separate legislation for the unorganized sector including working hours, minimum wages and paid holidays. A Minimum Wages Bill was introduced in the Central Legislative Assembly on 11. 4. 46 to provide for fixation of minimum wages in certain employments. Under the Act, Central and State Governments are appropriate Governments to (a) notify scheduled employment b) fix/revise minimum wages The Act contains list of all these employments for which minimum wages are to be fixed by the appropriate Governments. There are two parts of the Schedule. Part I has non-agricultural employments whereas Part-II relates to employment in agriculture. Under the provisions of the Minimum Wages Act, 1948, both Central and State Governments are appropriate Governments to fix, review and revise the minimum wages of the workers employed in the scheduled employments under their respective jurisdictions.

Thursday, March 19, 2020

U.S. Military Intervention in Bolivia essays

U.S. Military Intervention in Bolivia essays Thirty years ago, on October 8, 1967, gunfire echoed through a steep ravine of the Andes Mountains in southern Bolivia. The guerrilla band led by Ernesto "Che" Guevara a chief lieutenant in the Sierra Maestra, author of a book on guerilla tactics, one-time president of Cubas National Bank and later Minister of Industries under Castro, and who renounced his Cuban citizenship and set off to devote his services to the revolutionary cause in other lands was pinned down and surrounded by U.S.-trained Bolivian Army Rangers. Less than a year earlier, Guevara and a team of cadres had secretly traveled from Cuba to Bolivia to launch a guerrilla war, hoping to topple Bolivia's pro-U.S. military government. Guevara had gone up into the mountains with about 50 supporters. Within months they were discovered by Bolivian troops and an intense pursuit started. Trying to escape the government forces, Guevara divided his supporters into two groups, and was never able to reunite them. His diary recor ds that, by late August, his group was exhausted, demoralized and down to 22 men. On August 31 the other group was ambushed and wiped out crossing a river. On September 26, Bolivian army units ambushed Che's remaining forces near the isolated mountain huts of La Higuera. The guerrillas found no way out of the encirclement. Several died in the shooting. Guevara himself was wounded in the leg. He and two other fighters were captured on October 8 and taken to an old one-room schoolhouse in La Higuera. The next day, October 9, a helicopter flew in a man called "Felix Ramos" who wore the uniform of a Bolivian officer. "Ramos" took charge of the prisoner. Two hours later, Che Guevara and both other guerrillas were executed. The weapons and equipment of the killers were American-made. The Bolivian officer who took Guevara prisoner had been trained at Fort Bragg at a U.S. school for army coups, murder and counterinsurgency. And the man...

Tuesday, March 3, 2020

CREATING A NARRATED BOOK TRAILER

CREATING A NARRATED BOOK TRAILER I wanted a book trailer to promote my third picture book, Silly Frilly Grandma Tillie, illustrated There were two books I consulted before undertaking the creation of the trailer: Katie Daviss ebook, â€Å"How to Promote Your Children’s Book† and Darcy Pattison’s ebook, â€Å"The Book Trailer Manual†. My goal wasn’t to replicate the text of the story in the trailer, but to give viewers a feel for the characters and the plot in a very short space of time- an oral summary. The publisher’s blurb for the book was a helpful starting point but it was directed to adults. My script needed to be more child friendly and shorter. Both Davis and Pattison recommend keeping trailers to a minute or less; Pattison says images should not be on screen for more than five seconds. The final (I thought) version of the script read like a mini-movie- for each â€Å"scene† was a visual image (one of Anne Jewett’s fabulous illustrations), followed For those who are technologically challenged, like me, the website lynda.com is a good source for tutorials on using iMovie and Garage Band- a month of lessons was well worth the twenty-five dollar fee. Recording voiceovers in GarageBand is relatively simple- follow a few steps and controls will appear with record, play and rewind functions that operate like any standard recording device. Though the editing options on GarageBand are much more detailed, even a non-techie like me could easily shorten or remove sections of audio clips. The greater challenge was getting my voice right. Writing each line of script on a notecard and taping the notecard to the top of my screen was helpful, as were underlining the words I wanted to emphasize and indicating whether my voice should rise or lower at the end of a line (professional voice artists definitely deserve respect). Despite all this work, when the audio was incorporated into iMovie, there was a major problem- my audio still took up too much space. I eliminated some sound effects and some spoken lines. To more easily match the length of the narration with the corresponding image, I recorded the voiceovers directly in iMovie. This again was simple to do- select the microphone image and click on the record button. There is a three second delay until the recording begins. Repeating the first word of my line several times during this delay helped eliminate awkward pauses and throat clearing noises when I began speaking. The process of creating a narrated book trailer for the first time took many hours, but it was well worth the effort. I learned how to make podcasts, how to edit video clips, how to combine images and sound. Trust me, if I can do it, you can too! You can view the trailer on my website at www.laurieajacobs.com

Sunday, February 16, 2020

Developing Marketing Strategies and Plans Essay

Developing Marketing Strategies and Plans - Essay Example Marketers also need to be careful about their cost structures. Companies that seem to have firm control over their cost especially in relation to industry requirements are the primary competitors. Also, if a company operates in an industrial that is largely international, then chances are that the most competitive companies are the ones who have a well established global markets and they qualify as primary competitors. On the other hand, some companies may be operating in industries with high levels of vertical integration. For instance, a company liaises with its suppliers to create a larger market force. Such companies end up dominating the market and therefore qualify s primary competitors. (Hope, 1997) The automobile industry is affected by cost structure. It can be argued that they spend most of this cost on production and advertising. In the nineties, Honda managed to establish a name for itself especially in the US market because it invested in new technologies. Consequently, its products were superior to those ones offered by other competitors such as Toyota and it became a primary competitor for Toyota. The second approach that companies can use to identify their primary competitors is through marketing. In this approach, companies need to look out for those companies that satisfy the same needs that they do. The current market has changed drastically. Primary competitors are not just those companies offering the exact same things offered by the company; they are firms that can serve similar needs. This approach requires that marketers trace all the captivities involved while using their product and then examine what other firms perform the same... The researcher states that marketers, that are using the industrial outlook need to realize that all companies providing similar products or services fall in the same categories. Marketers need to ask themselves whether their companies represent the monopolistic structure, oligopolistic structure, monopolistic competition structure or pure competition structures since each of these structures will have different primary competitors. The first structure is made up of only one company providing a particular good or service. Such companies may not need marketers as they dominate the market. Oligopolistic structures may have some competitors in the market but they are fe in number. On the other hand, monopolistic competition applies to those who specialize in certain products. This category has to identify their competitors. Lastly, there is the pure competition structure where all competitors offer the same products. The automobile industry, that was discussed as an example in this essa y can be classified under the pure competition sector but there may be instances when it also falls under the monopolistic competition structure. The essay suggests that the competition became a major issue today, that is affecting marketing strategies and companies, that need to be aware of this. Market followers can adopt leaner production strategies and reduce prices of common products. Market challengers can use price, distribution, promotion and product innovation as ways of maintaining competitive advantage.